This week, I’m emailing my past clients and friends with a real estate emergency.
Okay, it is not a real emergency. Nobody needs to call 911.
But if you are thinking about selling your home this winter and you have a beautiful yard, call your Realtor today and arrange to have some exterior photos taken.
The grass is green, the gardens are still visible and your backyard has not yet performed its annual disappearing act.
“Beautiful Backyard” Is Not Enough
Picture this: Your home is listed in January. The description says:
“The property features a beautiful, private backyard with mature landscaping and gorgeous gardens.”
The photos show a large white rectangle.
Very convincing.
Buyers can read about the gardens, patio, pool and landscaping, but seeing those features is what helps create an emotional connection.
Buying a home is a major financial decision, but people often buy on emotion. They imagine summer barbecues on the patio, children or grandchildren playing in the yard, evenings around the firepit and weekends by the pool.
The right photos help buyers stop looking at your backyard and start imagining it as their backyard.
“Trust me, it looks amazing in July” just does not have the same effect.
Help Your Home Stand Out
Winter listing photos can start to look very similar. There is a lot of white, grey, bare trees and the occasional frozen garbage bin.
A few colourful photos showing green grass, gardens and inviting outdoor spaces can immediately make your listing stand out.
This is especially important if your property has:
A pool or hot tub
Beautiful gardens or mature landscaping
A large deck or patio
A firepit or outdoor entertaining area
A private or unusually large yard
A view that looks its best during warmer weather
These features may be a big part of what makes someone fall in love with your home. Let’s not hide them under six inches of snow.
You Do Not Have to List Today
Taking photos now does not mean I am going to sneak over and plant a For Sale sign on your lawn while you sleep. I promise!
It simply means that if you decide to sell this winter, we will already have beautiful images ready to use. We can include current winter photos while also showing buyers what the property looks like during another season.
Good marketing starts before the home reaches the market, sometimes while the grass is still green and everyone else is thinking about pumpkin spice.
Thinking About Selling This Winter?
If selling your Sarnia-Lambton home this winter is even a possibility, let’s talk now and capture your outdoor spaces while they are still looking their best.
The grass is green today. Soon, we may need a shovel to find it.
Your Friend in Real Estate,
Kelly Sitter
Real Estate Broker
EXIT Realty Community, Brokerage
519-402-3740
www.kellysitter.com
