Thinking About a Career in Real Estate? Here’s What It Actually Takes to Succeed
So you’re thinking about becoming a Realtor.
Maybe you love houses. Maybe you love people. Maybe you’re tired of a job that doesn’t reward you for how hard you work.
Here’s the honest truth most people won’t tell you before you get your licence: loving houses isn’t enough.
Every Realtor Can Do the Paperwork. Very Few Can Find Clients.
Every Realtor can show a house. Every Realtor can fill out the paperwork. Every Realtor can put a sign in a lawn.
What most new agents have no clue about is the part that actually builds a career: finding clients, creating systems that generate leads, and then converting those leads into advocates who come back again and again — and send their friends and family to you.
That’s why real estate has such a high failure rate. It’s not because people aren’t good with houses. It’s because nobody teaches them how to build a business.
What I Teach Is Different
I don’t just help you get started. I help you learn how to actually sell real estate — how to build relationships, how to follow up properly, and how to turn one happy client into repeat and referral business for years.
I co-host a real estate group called Growth Intention, where we help agents grow their business with real systems, not guesswork. I’ve spent years training agents, and I’ve spoken on stage for EXIT Realty about building a raving fan base at Disney in California, twice in Halifax, in Collingwood, and at Richard Robbins Masters Academy in Toronto, talking about the power of reviews.
Reviews, relationships, and follow-up — that’s the foundation. Get those right, and you don’t have to chase business forever. Business starts coming to you.
Why EXIT Realty?
What I love about EXIT is that it’s built for agents who actually want to grow. The training, the support, and the community around you are real — you’re not left to figure it all out on your own.
EXIT is a Canadian company, with its head office in Missisauga, and it has grown across North America with hundreds of offices. Its slogan says it best: it’s a family disguised as a real estate company.
Here at home, our Broker of Record is Julie Jenkins, owner of EXIT Realty Community, with offices in Sarnia, Komoka, and Petrolia. Julie was named EXIT Realty Corp. International’s Canadian Broker of the Year in 2019, and she leads a brokerage that is genuinely involved in this community.
When the agents around you succeed, everybody grows together. That’s the kind of culture I want to be part of — and the kind I want to help build here in Sarnia-Lambton.
Is This Career Right for You?
Real estate isn’t easy, and I won’t pretend it is. But if you’re willing to learn, willing to work on relationships, and willing to follow a system instead of winging it, it can be one of the most rewarding careers there is.
You don’t have to figure it out alone.
If you’re thinking about a career in real estate in Sarnia-Lambton — or you’re already licensed and struggling to find clients — let’s talk. I’d love to tell you more about what it’s really like, what it takes, and how EXIT’s training and support could work for you.
Call or text me at 519-402-3740, email kelly@336exit.com, or visit www.kellysitter.com.
Your friend in real estate,
Kelly Sitter | Broker
EXIT Realty Community, Brokerage
